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Background
Superior Health Holdings is a healthcare, hospice, and home health holdings company in New Orleans, Louisiana. Overseeing 8 different hospice and home health service across 30 Louisiana parishes, Superior Health is dedicated to providing "quality, compassionate, and comprehensive home health and hospice care to all those for whom [they] care."
Project Overview
As a company trying to provide healthcare services to those across Louisiana, Superior Health lacked an online presence for local Louisiana residents who were in need of hospice or healthcare services. Superior Health's website provides viewers with its mission, types of service, locations of service, and agencies that provide the service. The website also provides a contact form for residents interested in learning more information about Superior Health's services.
01 Research
Project Goals
Enhance User Experience and Accessibility
Design a user-friendly website that is easy to navigate, ensuring that patients and healthcare providers can quickly find relevant information. The site should be fully accessible, compliant with ADA guidelines, and optimized for all devices, including mobile.
Provide Comprehensive Health Information and Resources
Develop a platform that offers valuable health information, resources, and tools for patients. This includes creating content that educates users on healthcare services while ensuring the information is accurate, up-to-date, and easy to understand.
Integrate Secure Patient Portals and Communication Tools
Implement secure communication tools that allow patients to communicate with healthcare providers online. The goal is to streamline healthcare management and improve patient engagement.
Pain Points
Without a website, Superior Health misses the opportunity to reach a broader audience, particularly those who rely on online searches for healthcare providers and information.
The absence of a website hinders efficient communication with patients.
Not having a website can negatively impact the company’s credibility and reputation.
Persona

User Journey

02 Design
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